The business model Saturn started with was novel, efficient, and perhaps could have been a success given leadership being a bit more progressive in design and marketing. The product began with a cult following, strong sales, and customer loyalty before floundering with the American consumer and receiving an artificial lung from grandpa GM. The recent surge it experienced was a futile attempt at a comeback, and ultimately, too little too late.
We are evaluating similar models we have employed. With each of our lines of goods we have to make those same hard decisions - do we persevere or cut bait and move forward? Some of the lines have succeeded greatly, while others have found a hard start and even slower growth pattern than what any of us had envisioned. The important lesson here is that you learn from each of them and evaluate the next having a keener perspective and perhaps a bit more wisdom than before. I hope that GM learns from this, but I also hope the American public learns that stripping away the manufacturing base in this country is a short-sighted plan that could ultimately disable our ability to produce the durable goods we need to survive.